Est. Jakarta · MMXXII
An independent atelier crafting identity, interface, and object for the houses that refuse the ordinary.
Agus Loedin Atelier is an independent studio devoted to the proposition that design should bear the weight of meaning and the lightness of beauty.
We accept no more than eight collaborations each season, granting every engagement the attention of our founder, a senior strategist, and a dedicated creative team. Our process is measured, our references deep, our deliverables polished until they carry the patina of inevitability.
We do not attempt all things. We do a few things with absolute conviction — building identity systems, directing campaigns, sculpting interfaces, designing objects, engineering websites, and advising the established.
Haute Couture Branding Crafted to Signature
The process of transition between photography and wires happened without my planning. But I think the objects and the subjects showed a natural progression from photography to the…
Read the briefA Threads to be...
A primary example of this is the theoretical basis of the artists’ wire weaving method. it is through the study of traditional Javanese weaving techniques and the philosophies tha…
Read the briefInterfaces with Poise and 3d
Nature is driving us to understand and to think. How was it in the beginning, so long ago? How did people communicate before they had words? How did the early people think? What m…
Read the briefA curated preview of work crafted in recent seasons. Each engagement is a bespoke response to a singular brief.
November: FORM-ABILITAS, ZEN1 Galery, Denpasar
View the case studyDengan teknik montase dan pencerminan, Agus menekankan segi artifisial foto serta mengganggu hubungan yang umumnya dian…
View the case studyIn AKUT IKUT IKAT, Loedin sets his sights on exploring the theme of movement, specifically the movement of ideas. Creat…
View the case study“Luxury is not the price of the object. It is the weight of the intention with which it was made — and the silence it keeps when there is nothing left to prove.”
— Agus Loedin, Atelier Manifesto · MMXXII
Agus Kama Loedin has complex layers earned both by birth and by choice. With an Indo-European heritage that promises interesting challenges throughout the formative years. An education in archaeology reinforces a slant towards anthropological views, with cultivated deductive reasoning. Centred amidst all of these qualities, is an errant creativity that celebrates non-conformist freedoms whilst not being overly attached to said label.
What I love about archaeology is it provides knowledge to experiment, to think, to analyse and observe. You have to shake everything up with your thinking. If we as human beings think this way today.. how did the people in the past think? I am also a history student and I love this side of archaeology.
There is a dutch word, Kraker. Kraker is a building that has not been occupied for 3 months. Anyone can then use it and this is legal. As a result there was a lot migrants. Turkish, Russian, people from all over Europe. At one point we we would occupy these places. Groups of creative people would have a base at these locations. At one building where I was active, we won legal rights to continue using the space.
A few of the questions we are most often asked during preliminary correspondence. If yours remains unaddressed here, a direct note is always the quickest route to an answer.
We do not. Approximately one in four initial conversations results in an engagement. We accept only the work we believe we are the best studio to perform, and we reserve the right to decline any collaboration for any reason.
Both. Our signature engagements are project-based with a defined scope and cadence. A small number of houses retain us annually for ongoing creative stewardship. These are by invitation only.
For branding and identity work, the minimum engagement is typically $18,500. For digital product and web, typically $28,000. Smaller projects — if we accept them — are scheduled during seasonal windows.
Book a private 45-minute consultation with Agus to discuss whether we are the right atelier for your next work of consequence.