The Founder

Agus Loedin.

Trained first as an architect before turning his attention to the design of brands and interfaces, Agus brings to every engagement the structural thinking of the one discipline and the surface poetry of the other.

Over twelve years, his work has been collaborationed by houses in Jakarta, Singapore, Zurich, Paris, Tokyo, and New York — and has been honored with awards from The Type Directors Club, Awwwards SOTD, Communication Arts, and the Brand New Awards.

He personally interviews every prospective client, reviews every concept, and approves every deliverable. If Agus has not yet put eyes on it, it does not leave the building.

Principles

Five non-negotiables.

Our working principles are written in ink. They do not change for budgets, for timelines, or for trends.

Principle · I

The Constant Musings

A mind that chatters even in the silence takes Agus Kama Loedin on many musings. Voracious for history, natural science, and spirituality all mixed with direct social interactive observations. This sets the perfect conditions for constant evolutions in his creative expressions. They are constantly changing, as far reaching and diverse, an inevitable extension of the artists’ inherent character.

Principle · II

A Theoretical Anarchist

Agus Kama Loedin has the analytical predisposition to question theories with a contrariness that is not always logical. However, deductive reasoning balances the contradictions and through it somehow, emerge pattern, order and most importantly insight. It is this curiosity and the need to temper volatility which results in a creative voice that is independent and formidable.

Principle · III

Restlessness within and without

The restlessness we feel as an artist from the outside has to be resolved and dealt with. In saying that, when it comes from within, this has to be worked on and channelled. This has to be developed into work. If you are unable to resolve the restlessless from outside, you will inevitably follow the market and you lose the true completeness of your creative identity. What is outside of our control we have to surrender and let go.. but if it is from within us and our control then you have to translate that into action, you must ‘DO’..

Principle · IV

The Importance of Self Reflection

I survived in Holland, you can say I lived by socialisation. That is the key there. I had a lot of exposure to negative social habits when I was young, but when I went to Holland I was able to have distance from that and have the opportunity to think. It is there that I learned to be alone, and reflect on things. This process of getting to know yourself and shaping your identity builds your self- awareness.

Principle · V

Philosophical Scientist

The artist considers photography as a way of exploring aspects of analytical thinking, psychology and dualism all within a very interesting art medium. He explores his creative expression through photography until 2009. Within this period his works are centred on themes of nature, human philosophy as well as human survival. Going deeply into different belief systems through anthropological research.

Principle · VI

Research, a Creative Method

Agus Loedins’ method involves a lot of research and documentation. Whether it be abstract aspects of nature, architecture and other materials as the object of photography. As well as techniques that involve reflection and patterns (which the artist uses to reflect aspects of psychology). Getting intimately close with subjects such as bark, rice grain, ruins and stones, buildings and architecture. His photography explores evidence of human footprints.

Recognition

A quiet shelf of awards and honors.

We do not enter awards; we are grateful when they find us. They are a reflection of the trust our clients have placed in us, and nothing more.

  • 2017

    TRANS-FORM #3

    ARTOTEL thamrin, Jakarta

  • 2016

    TRANS-FORM #2

    Jogja Contemporary, Jogyakarta

  • 2015

    TRANS-FORM, Altro Mondo Arte Contemporanea

    3F Green Belt, Makati, The Philippines

  • 2011

    PUSARAN EKSPLORASI

    NuArt Sculpture Park, Bandung

  • 2011

    PUSARAN EKSPLORASI

    Sangkring Art Space, Yogyakarta

  • 2009

    Patterns: Rice - Life, Rice World Museum

    Los Banos. The Philippines

  • 2009

    Turn Off campaign

    University Philippines Los Banos, The Philippines

A limited number of collaborations remain this season.

We accept no more than eight full engagements per season, and currently retain two slots for the upcoming quarter.